In collaboration with the Hong Kong General Chamber of Commerce (HKGCC), a series of five workshops are organized to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.

* Participants who attended all five workshops will be awarded a "Certificate in Applied Corporate Communication" co-issued by HKGCC & PRPA.

Workshop 3: "Knowing the New Media Landscape" on 9 November

The media landscape has been changing dramatically these days in comparison to the past few years. This change was intensified by the Covid-19 pandemic that hit the market hard. With the emergence of new forms of media, the use of traditional media has also been evolving due to changing consumer behaviours, highly fragmented audiences, shifting media patterns, and the adoption of new technologies. PR people have to rethink their communications strategies to get the right message across to the right person at the right time through the right channel.

Workshop 1: "Crisis Management in Action" on 19 October

(event details here)

Workshop 2: "Event Planning and Management" on 27 October

(event details here)

Workshop 4: "Building Your Brand in the Metaverse" on 15 November

(please register here)

Workshop 5: "Digital PR in Practice" on 22 November

(please register here)

Coronavirus Containment Measure:

- To prevent the spread of Covid-19, we kindly ask that all event participants wear a mask when attending the event.

- Attendees, who feel unwell are advised against in-person attendance at the Chamber. If attendees are required to undergo compulsory testing, please bring along a negative PCR or RAT test result when attending physically.

- Food and beverages will not be provided during the event.

- All visitors must scan the "LeaveHomeSafe" QR code at the entrance and undergo body temperature checks.

DISCLAIMER

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong Public Relations Professionals' Association, its members, or its committees. PRPA does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the PRPA website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the event is prohibited without prior written permission from the organizers.