Event Details

In collaboration with the Hong Kong Chamber of Commerce (HKGCC), a series of five workshops are organized to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.

* Participants who attended all five workshops will be awarded a "Certificate in Applied Corporate Communication" co-issued by HKGCC & PRPA.

Workshop 4: "Building Your Brand in the Metaverse" on 15 November

The Buzzword of 2022 has been the Metaverse, with most of the larger brands integrating it with their offerings. As a convergence of the physical and digital worlds, it presents numerous opportunities for engagement, co-creation, personalization and branding.

Join us on this workshop to develop an understanding of the basics of the Metaverse and the creative opportunities it entails, learn how to increase your footprint in the Metaverse and personalize the experience for your audience, as well as to get a taste of using VR headsets.


1. Introduction of the Metaverse

2. Application of the Metaverse and brand story-telling

3. Experience Metaverse with VR headset

IT powered by HKISAR & AVATECH

Workshop 1: "Crisis Management in Action" on 19 October

(event details here)

Workshop 2: "Event Planning and Management" on 27 October

(event details here)

Workshop 3: "Knowing the New Media Landscape" on 9 November

(event details here)

Workshop 5: "Digital PR in Practice" on 22 November

(please register here)

Health & Safety Precautions for Virtual Reality (VR)

- Consult with your doctor before using the headset if you are pregnant, elderly, have pre-existing binocular vision abnormalities or psychiatric disorders, or suffer from a heart condition or other serious medical condition.

- The headset and controller(s) may contain magnets or components that emit radio waves, which could affect the operation of nearby electronics, including cardiac pacemakers, hearing aids, and defibrillators. If you have a pacemakers or other implanted medical device, consult your doctor or the manufacturer of your medical device before using the headset and controllers.

Coronavirus Containment Measure:

- To prevent the spread of Covid-19, we kindly ask that all event participants wear a mask when attending the event.

- Attendees, who feel unwell are advised against in-person attendance at the Chamber. If attendees are required to undergo compulsory testing, please bring along a negative PCR or RAT test result when attending physically.

- Food and beverages will not be provided during the event.

- All visitors must scan the "LeaveHomeSafe" QR code at the entrance and undergo body temperature checks.


Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong Public Relations Professionals' Association, its members, or its committees. PRPA does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the PRPA website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the event is prohibited without prior written permission from the organizers.

Nov 15, 2022

2:30 PM - 5:30 PM (GMT+8)

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Hong Kong General Chamber of Commerce
22/F., United Centre, 95 Queensway, Hong Kong
Hong Kong, Hong Kong SAR (China)

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  • Paul Lee (Assistant Professor at Korea Advanced Institute of Science and Technology; Founding Director at Augmented Reality and Media Lab)

    Paul Lee

    Assistant Professor at Korea Advanced Institute of Science and Technology; Founding Director at Augmented Reality and Media Lab


HKD 950
HKD 1,150