Event Details

In collaboration with the Hong Kong General Chamber of Commerce (HKGCC), a series of five workshops are organized to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.

* Participants who attended all five workshops will be awarded a "Certificate in Applied Corporate Communication" co-issued by HKGCC & PRPA.

Workshop 2: "Event Planning and Management" on 27 October

Events are an important communications touchpoint for a brand or a company to deliver a message, build an image, offer an experience, and facilitate interactions with target audiences. Managing an event in good shape will therefore strongly support your communication process. However, ensuring the success of an event entails many steps. After joining this workshop, participants will be adept in the fundamentals of event planning and management.

In addition, events have moved online or gone hybrid to support the need of the market in these transitional times. Join this workshop to learn how to organise events according to the trend in an accessible format.


1. Types of events in communications business;

2. Event research, planning and creative;

3. Event organisation and production management;

4. Trends of event including online and hybrid event;

5. Experience sharing

Workshop 1: "Crisis Management in Action" on 19 October

(event details here )

Workshop 3: "Knowing the New Media Landscape" on 9 November

(please register here)

Workshop 4: "Building Your Brand in the Metaverse" on 15 November

(please register here)

Workshop 5: "Digital PR in Practice" on 22 November

(please register here)

Coronavirus Containment Measure:

- To prevent the spread of Covid-19, we kindly ask that all event participants wear a mask when attending the event.

- Attendees, who feel unwell are advised against in-person attendance at the Chamber. If attendees are required to undergo compulsory testing, please bring along a negative PCR or RAT test result when attending physically.

- Food and beverages will not be provided during the event.

- All visitors must scan the "LeaveHomeSafe" QR code at the entrance and undergo body temperature checks.


Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong Public Relations Professionals' Association, its members, or its committees. PRPA does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the PRPA website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the event is prohibited without prior written permission from the organizers.

Oct 27, 2022

2:30 PM - 5:15 PM (GMT+8)

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Hong Kong General Chamber of Commerce
22/F., United Centre, 95 Queensway, Hong Kong
Hong Kong, Hong Kong SAR (China)

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  • Purry Chiu (Business Director and Head of Operations at Ogilvy Public Relations)

    Purry Chiu

    Business Director and Head of Operations at Ogilvy Public Relations

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HKD 850
HKD 1,050