Social Media Guru Sharing-Best Practices in Channel & Content Communications

The social media landscape is rapidly changing with growing significance. How can PR and communication practitioners leverage new platforms and empower influencers to spread positive words about their brand? How social media and PR go hand in hand? What opportunities lie ahead?

We are pleased to have four social media gurus with versatile expertise to share with us their digital media insights. Speakers include Mr Ralph Szeto, Chairman of Hong Kong Association of Interactive Marketing; Mr Kaho Yue, Founder and Director of Photoplay Limited; Mr Jansen Lu, Social Media Consultant; and Mr Rudi Leung, Founder and Director of Hungry Digital.

From this insightful sharing session, you will learn about:

• Digital disruption and social media trend
• Content creation for various social media channels, such as Facebook, Instagram, LinkedIn, YouTube
• Best practices in video content creation

Language: Cantonese

Mode of delivery: Face-to-face (HKMA Pico Tower) / Online

For those joining the webinar, Zoom link will be shared to confirmed participants before the event.