Event Details

Good media relation cannot be built overnight. With the ever-changing and diverse media landscape, the need for good understanding of how media works should never be underestimated.

We are pleased to have Professor Ronald Chiu Ying-Chun, a distinguished leader and a media veteran in Hong Kong media scene, to share with us his observations and shed light on how to work with media effectively. Currently Professor (Practice) of School of Communication, the Hang Seng University of Hong Kong, Ronald has been in the media industry for four decades with loads of experience in broadcast media. Ronald has witnessed the transformation of the electronic news business and the change of media landscape in Hong Kong.

From this valuable sharing session, you will be able to learn about

  • the development of Hong Kong media, including but not limit to broadcast, traditional publishing and the new media
  • addressing the newsrooms' needs with tactful pitches
  • how to foster win-win media relations.

Language: Cantonese

Mode of delivery: Face-to-face / Online

For those joining the webinar, Zoom link will be shared to confirmed participants before the event.

In-person: PRPA Member

  • HKD 250.-

In-person: Non-Member

  • HKD 400.-

In-person: Student

- Special offer for students
- Priority will be given to PRPA Student Member
- Limited quantity

  • HKD 125.-

Webinar: PRPA Member

  • HKD 150.-

Webinar: Non-Member

  • HKD 250.-

Webinar: Student

- Special offer for students
- Limited quantity

  • HKD 75.-


Room 302, 3/F Pico Tower
66 Gloucester Road
Wanchai, Hong Kong Island, Hong Kong SAR (China)

See route

Contact us

For additional event or venue information, please email enquiry@prpa.com.hkYou can also reach us at +852 91433997