HKGCC x PRPA Workshop: Digital PR in Practice

The social and political landscape has undergone some drastic changes in recent years. One of the main drivers of the changes is the change in the way people communicate and the rise of the new media and social media.

This workshop will focus on the features of the new media and how changes of such media have reshaped the social and political landscape, both globally and locally. The speaker will also explain how to engage stakeholders under the new landscape and how to adopt new technologies, such as AI and data mining, to tackle the new challenges.

Language: Cantonese

**To prevent the spread of Covid-19, food and beverages will not be provided during the event and Chamber staff will be conducting temperature checks at the premises. We also kindly ask that all event participants wear a mask when attending the event