As Head of Content, Ray Lam taps his deep creativity to tell differentiated stories across social media, PR and advertising and to drive defining results for clients.

Ray works with Ogilvy PR & Influence practice leads to design and implement creative content strategies for sectors spanning technology, finance, consumer and government. He has won over 20 awards for campaigns, including Marketing Magazine Golds for Best PR Idea, Best Video and Excellence in Social Media. Ray has also clinched Best Campaign Awards from YouTube and HK4As. With his team, Ray has worked with leading global brands including American Express, Mead Johnson, Nestle, Durex, Air New Zealand and Huawei Mobile.

Ray earned a Bachelor of Business Administration, majoring in Marketing, from Hong Kong Baptist University.

With over 10 years of experience in digital marketing, Kiko Wong has a strong background in providing data-driven solutions to help brands in the beauty, fashion, FMCG and Government sectors achieve remarkable digital campaign success and heighten brand awareness.

Kiko is passionate and professional in leveraging data insights to develop innovative campaigns that drive sales and engagement. Her extensive industry experience and
expertise in crafting effective digital strategies make her a valuable asset in guiding brands through the complex world of online marketing and achieving their business goals.

Guru Online, a leading digital marketing agency that provides innovative solutions for various industries, was the first listed local agency in Hong Kong in 2015.

Kenneth Ng oversees both external and internal communications, corporate affairs, community relations, public engagement, media relations and issue management for the West Kowloon Cultural District Authority, as well as museums and other artistic units. He is also responsible for managing interfacing matters across all teams and departments, coordinating the Chief Executive Officer’s external engagement and communications, and leading strategic stakeholder engagement by working closely with external parties including the HKSAR Government.

Kenneth has led the transformative growth of the external affairs of the Authority, launching successful integrated publicity campaigns for the openings of two world-class museums in the West Kowloon Cultural District, namely M+, Asia’s first global museum of contemporary visual culture, in 2021, and Hong Kong Palace Museum in 2022. He successfully delivered the inaugural Hong Kong International Cultural Summit in 2024, forging new international partnerships and elevating Hong Kong’s presence on global cultural map.

Prior to joining the Authority, he served as the Political Assistant to Secretary for Constitutional and Mainland Affairs at the HKSAR Government (2017–2021), and was a prominent political journalist and news programme host in Hong Kong (2006–2017).

A consummate communications professional of more than 35 years, May Wong is a veteran television journalist/broadcaster turned corporate communications specialist with expertise in the development of communications and brand strategies, media communication, crisis and issue management and executive presence. Among her many corporate roles, she headed the communications function and was a designated spokesperson at the MTR Corporation and Hang Seng Bank, where she was also a member of the executive committee.

May currently provides advisory and training services to major listed corporations, non-governmental organisations and government departments. As Adjunct Associate Professor in the Master of Bilingual Corporate Communication programme at the Hong Kong Polytechnic University, she supports the next generation of communicators to develop their craft. She is also a certified professional coach.

With more than 20 years of experience in news reporting and management, Michelle Chan has covered news topics including politics, economy, society and people’s livelihood in Hong Kong and the Mainland. Being responsible for daily news, she has also produced and managed different news features, in-depth interviews, elections, major events, as well as mainland and foreign reporting operations. An award-winning journalist, she holds a master’s degree in journalism from the Chinese University of Hong Kong and a master’s degree in government and public
administration from the City University of Hong Kong.

Michelle has been a lecturer for journalism degree course at Hong Kong Shue Yan University for more than 10 years. She is currently the Honorary Secretary of the Hong Kong News Executives’ Association in the Executive Committee (2024).

As the Chief News Editor of TVB News, she has trained many news professionals who love news and are committed to serving the society.

With almost 15 years of experience in the media industry specializing in business news, Roger Wong is a veteran journalist knowing the online news ecosystem well. Prior to HK01, he worked in Bloomberg Business/Chinese Edition, Quamnet, and Next Magazine.

Meanwhile, Roger has assumed a teaching role at The Chinese University of Hong Kong for financial news writing. Previously, his news works or edited works won the
Business Journalism Awards of HSUHK and the Citi Journalistic Excellence Award.

Engaged in sports public relations for more than 20 years, Rainnie steered numerous elite sports promotion and sponsorship projects, as well as strategic public relations and branding exercises of Hong Kong athletes participating in major international sports competitions including the Olympic and Paralympic Games.

With strong academic background, Rainnie has rich experience in commercial entities, statutory body, sports associations and charities. Being a professional master
of ceremony, she has acted as guest speaker on corporate communications, sports promotion and sponsorship at universities and contributed articles to the mass media.

She is now Public Affairs & Marketing Manager of the Hong Kong Sports Institute and; Vice Chairman of the PRPA Steering Committee; and has been the External Module Examiner of the Marketing & Promotion Programme of the Vocational Training Council for eight academic years since 2016/17.