Word-of-mouth management has been one of the most challenging aspects for PR practitioners and marketers to survive amidst Covid-19. As consumers today are more willing to express their opinions and dissatisfaction on social media, we need to know the voices of the netizens inside out. Failing this basic step will easily result in a crisis. How can you manage and keep your brand reputation intact?
In this webinar, the speakers will share and discuss various brand cases in crisis management on social media, looking into the latest A.I. technology with practical applications, as well as providing a vital survival kit for PR professionals and marketers.