Event Details

Discover the many facets of a career in public relations with industry connoisseurs for your career prospects. Our speakers are going to share with you the latest manpower statistics in communications, take you on an introductory tour on personal branding as well as content curation. You will also have the opportunity to drill into specific topics through breakout sessions on PR ethics, stakeholder engagement and ask all the questions you have in mind about the PR profession at the PR clinic, followed with discussion on the evolution of roles in PR.


Prospective graduates and individuals who are aspired to careers in PR are welcome to join this once-a-year career talk, best, without leaving your doorstep, on webinar!


Oct 29, 2020

2 PM - 5:30 PM (GMT+8)

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Webinar
(link will be shared after payment is made, at around 2 days before the webinar.)
Hong Kong SAR (China)

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Agenda

  • Main Schedule
    2 PM - 2:05 PMIntroduction of the event rundown
    by Ms Maria Cheung, Convenor of PRPA’s Training & Program Committee
    2:05 PM - 2:10 PMThank You Note
    by Prof Kian Lam TOH, Dean, Faculty of Management and Hospitality of THEi
    2:10 PM - 2:35 PMResearch findings of Manpower Report of Communication industry
    by Ms Vince Yiu, Secretary, Media and Communications Training Board of Vocational Training Council
    2:35 PM - 3:20 PMBuild Your Own Personal Brand
    by Mr Anthony So, Co-founder & CEO of OnGrad Consulting Co Ltd
    3:20 PM - 3:35 PMIntroduction of PRPA’s Student membership
    by Ms Ruby Wan, President of PRPA
    3:35 PM - 4:20 PMCurating the Content for the Lee Gardens Community
    by Mr Mark Tung, General Manager & Head of Corporate Communications of Hysan Development
    4:20 PM - 4:35 PMIntroduction of PRPA’s 25th anniversary & Mentorship Programme
    by Mr CF Kwan, PRPA’s Advisor cum Chairman of PRPA 25th Anniversary Organising Committee
    4:35 PM - 4:45 PMShort break before breakout sessions
    Breakout Session 1
    4:45 PM - 5:30 PMPR ethics: Where is the grey area?
    by Ms Angel Yeung, Director, Corporate Communications of UBS
    Breakout Session 2
    4:45 PM - 5:30 PMPR Clinic - What’s there for the fresh graduates who are passionate to join the PR profession? Is there a best way to start? In-house or agency? B2B or B2C? MNC or SME? Private or NGO or govt?
    by Ms Agnes Hui, Head of Group Corporate Communications of The Wharf Group
    Breakout Session 3
    4:45 PM - 5:30 PMBuild engagement with stakeholders
    by Ms Maria Cheung, Chief Executive of Fair Trade Hong Kong Foundation

Speakers

  • Mark Tung (General Manager & Head of Corporate Communications of Hysan Development)

    Mark Tung

    General Manager & Head of Corporate Communications of Hysan Development

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  • Anthony So (Co-founder & CEO of OnGrad Consulting Co Ltd)

    Anthony So

    Co-founder & CEO of OnGrad Consulting Co Ltd

    Read Bio
  • Angel Yeung (Director, Corporate Communications of UBS)

    Angel Yeung

    Director, Corporate Communications of UBS

    Read Bio
  • Agnes Hui (Head of Group Corporate Communications of The Wharf Group)

    Agnes Hui

    Head of Group Corporate Communications of The Wharf Group

    Read Bio
  • Maria Cheung (Chief Executive of Fair Trade Hong Kong Foundation)

    Maria Cheung

    Chief Executive of Fair Trade Hong Kong Foundation

    Read Bio
  • CF Kwan (Chairman of PRPA 25th Anniversary Organising Committee)

    CF Kwan

    Chairman of PRPA 25th Anniversary Organising Committee

    Read Bio
  • Ruby Wan (President of PRPA)

    Ruby Wan

    President of PRPA

    Read Bio

Tickets

PRPA Member
HKD 180
Non-Member
HKD 280
PRPA Student Member
HKD 50
Student (Non-Member)

One-year student membership included

HKD 140
THEi Student (Venue & IT Support)

One-year student membership included

HKD 70
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