In collaboration with the Hong Kong General Chamber of Commerce (HKGCC), a series of five workshops are organized to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.
* Participants who attended all five workshops will be awarded a "Certificate in Applied Corporate Communication" co-issued by HKGCC & PRPA.
Workshop 5: "Digital PR in Practice" on 7 February
• How to provide services including strategic planning, through-the-line advertising, video production and social media utilization to create her group's successful marketing campaigns, including the Big Waster (Environmental Protection Department), Lazy Lion (Department of Health), Chin's Family (IFEC), Sports for Charity (Sun Hung Kai Properties) & Enough Plastic (Ecodrive & NYE).
• Case sharing to demonstrate how to plan and execute a truly integrated publicity campaign