In collaboration with the Hong Kong Public Relations Professionals' Association (PRPA), a series of three workshops is organised to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.

* Participants who attended all three workshops will be awarded a certificate in "Applied Corporate Communications" co-issued by HKGCC & PRPA.

Workshop 2: Navigate the Changing Media Landscape

In today's dynamic media landscape, shaped by the post-pandemic era, a transformative shift in communications has occurred. This workshop equips PR professionals with essential skills to navigate the evolving media terrain. Throughout the course, PR practitioners will explore effective communication strategies aimed at delivering targeted messages to the right individuals, at the right time, and through the most suitable channels. As a highlight, the workshop will showcase the "Share for Good" campaign of New World Development, the Gold Award winner in the COVID-19 Response category at the 5th Hong Kong Public Relations Awards 2023, as a winning case study to illustrate the effective media strategy for communicating with various stakeholders.

Date : 1 February 2024 (Thu)

Time : 9:30am - 12:30pm

Venue : HKGCC, Chamber Theatre, 22/F, United Centre, 95 Queensway, Admiralty

Fee : HK$850 (member) / HK$1,050 (non-member)

Language : Cantonese

Registration Link : https://www.chamber.org.hk/en/events/whatson_detail.aspx?e_code=W240201TD​

Enquiries :

Contact person : Mani Huen (Mon-Fri, 10am-2pm)

Tel : +852 9143 3997

Email : event@prpa.com.hk

Website : www.prpa.com.hk​

Workshop 1: "Crisis Communications and Brand/Reputation Management" on 24 January 2024, please register here​

Workshop 3: "Digital Communications in Practice" on 6 February 2024, please register here​

DISCLAIMER

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the organizers.