Rethinking and Reshaping of Public Relations Landscape | Hong Kong Public Relations Professionals' Association on Glue Up

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Save the dateSeptember 25, 20204:00 PM - 6:00 PMGMT+8 Add to Calendar

Venue Location

Webinar (link will be shared to participants after payment has been made)

Hong Kong

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Organizer

Organizer: Hong Kong Public Relations Professionals' Association

Phone: +852 91433997

Contact Person: Mani Huen

Email: enquiry@prpa.com.hk

Event Details

It is imperative for public relations professionals to identify challenges, embrace technologies and prepare for the new trends in a new normal. PRPA organises a webinar as one of its flagship 25th anniversary commemorative activities for a holistic perspective on the trend of PR industry and practitioners' professional development, and most importantly inspirational sharing by three veteran speakers with solid experience from government, multinational organisations and consultancy. Their unique exposures in own field and the C-Level perspective will shed lights on the new public relations landscape.

Language: Cantonese

Format:

Moderator will invite each speaker to share views on the holistic scopes and interact with one another's feedback, as well as express their individual perspectives and comments with insights highly valuable to all participants.

There will be a 30 minutes Q&A session. Online questions can be raised by participants, and moderator will invite relevant speakers to answer for interactions.

Speakers

Linda Choy

Corporate Affairs Director of MTR Corporation Limited

Linda Choy

Corporate Affairs Director of MTR Corporation Limited

Linda has been the Corporate Affairs Director and a member of the Executive Directorate of the MTR Corporation Limited since 2 March 2020. She is responsible for overseeing the Company’s stakeholder engagement activities, external communications and its corporate responsibility functions.

Linda has extensive experience in public affairs and communications, public engagement and journalism. She started her career in 1992 as a reporter for the South China Morning Post (‘SCMP’) and later joined the HKSAR Government as an Administrative Officer, holding a number of positions in various policy bureaux between 1998 and 2004. Linda rejoined SCMP as its China News Editor in 2004 and was later promoted to News Editor before she took on the position of Director, Government Relations of Hong Kong Disneyland Management Limited (‘HKDML’) in 2007. In 2008, she left this role and was appointed by the HKSAR Government as the Political Assistant to the Secretary for the Environment until 2012, after which she rejoined HKDML as its Vice President, Communications & Public Affairs, a position which she held from 2013 to January 2020.

Linda is currently the Chairperson of Make-A-Wish Foundation of Hong Kong Limited and was formerly the President of Hong Kong Association of Amusement Parks and Attractions Limited and the Vice-chairwoman of Lantau Development Alliance Limited.

Linda holds a Bachelor of Social Sciences degree in Communication (Journalism) from the Hong Kong Baptist University, a Master of Science degree in International Relations from the London School of Economics and Political Science in the United Kingdom and a Master of Arts degree in Buddhist Studies from The University of Hong Kong.

Wing-chung Law

Co-founder of Jervois One

Clara Shek

Managing Director of Ogilvy Public Relations Worldwide

Clara Shek

Managing Director of Ogilvy Public Relations Worldwide

Clara has been leading Ogilvy Public Relations Worldwide in Hong Kong since 1999 when the firm has consistently been the most-awarded consultancy known for its effectiveness and creativity. She continuously drives innovation for Ogilvy, including being the first international firm to establish a specialised Travel Practice in 2007, a Social Media unit in 2009 and an Art Specialty team in 2017.

Clara has extensive experience in counselling the world’s leading brands in the consumer, financial and professional services, travel and hospitality, technology and healthcare sectors on their pan-Asia brand positioning, reputation management, integrated communications, consumer activation and crisis communications.

Clara was honoured as “Distinguished Professional of the Year” by Hong Kong Public Relations Professionals’ Association at the 2014 Hong Kong PR Awards, as well as Hong Kong PR Agency Head of the Year 2014 by MARKETING Magazine. She’s one of the most awarded PR professionals in Hong Kong, having won numerous regional and local campaign awards across various industry categories, and almost the entire spectrum of specialty categories. She has been active in advising major PR industry bodies, including her role as a founding board member of The Council of Public Relations Firms, past President (2003-2005) and current advisor of the Hong Kong Public Relations Professionals’ Association.

Outside of work, she actively contributes to her community. She is Vice-Chairperson of the Governing Committee of the Hong Kong Red Cross Blood Transfusion Service, a co-opted member of the Council of Hong Kong Red Cross, and a member of the Council of the Hong Kong Federation of Youth Groups, the Hong Kong Museum Advisory Committee, Hong Kong Polytechnic University’s Advisory Committee on Communications and Public Affairs, and Chinese University of Hong Kong’s Advisory Panel for M. S. Sc in Corporate Communications. She has also been a co-opted member of Hong Kong Consumer Council’s Trade Practices and Publicity and Community Relations Committee for 12 years.

Moderator, Elaine Chan

PRPA Steering Committee Chairman (2020-21)

Tickets

Member

Only PRPA member will be accepted

HKD 150

Non-Member

HKD 250

Student (Special Offer)

- Priority will be given to PRPA Student Member with limited quantity

HKD 70