HKGCC x PRPA Workshop 3: Understanding the Media and Building Win-Win Relationships | Hong Kong Public Relations Professionals' Association on Glue Up

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Save the dateJanuary 15, 20209:30 AM - 12:15 PMGMT+8 Add to Calendar

Venue Location

22/F., United Centre

95 Queensway, Hong Kong
Hong Kong, Hong Kong SAR (China)

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Organizer

Organizer: Hong Kong Public Relations Professionals' Association, Hong Kong General Chamber of Commerce

Phone: +852 91433997

Contact Person: Mani Huen

Email: enquiry@prpa.com.hk

Event Details

In collaboration with the Hong Kong General Chamber of Commerce (HKGCC), a series of five workshops are organized to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.

* Participants who attended all five workshops will be awarded a "Certificate in Applied Corporate Communication" co-issued by HKGCC & PRPA.

Workshop 3: "Understanding the Media and Building Win-Win Relationships" on 15 January

Outline

• Understanding the Hong Kong media

• Understanding media development and the evolution from traditional media to new media

• Dissecting media operations for better partnerships

Language: Cantonese

Speakers

KK Yuen

Director of Muse Consultancy Group Limited

KK Yuen

Director of Muse Consultancy Group Limited

KK is a veteran journalist and a public affairs specialist, with nearly 30 years’ experience in the media, and several years’ in the senior management position of communications consultancies. He had been Head of Political Desk of Hong Kong Economic Journal, and a column writer for the paper. Familiar with the operations of the government and the media, KK is strong at devising media and public affairs strategies, managing issues and crises, conducting policy lobbying, retaining media relations as well as conducting training workshops.

KK has rich experience in stakeholder engagement and media relations. He has worked on the consultation of the Population Policy for the Policy and Project Co-ordination Unit of Chief Secretary for Administration’s Office, and public engagement of the Public Transport Plan in connection with the Commissioning of MTR West Island Line and South Island Line (East) for Transport Department. He is now the public affairs consultant for Li Ka Shing Faculty of Medicine of The University of Hong Kong, Faculty of Dentistry of The University of Hong Kong, Swire Group & Dairy Farm Group, etc.

Sponsors and Partners

Tickets

Member

HKD 800

Non-Member

HKD 1,000