Event Details

Word-of-mouth management has been one of the most challenging aspects for PR practitioners and marketers to survive amidst Covid-19. As consumers today are more willing to express their opinions and dissatisfaction on social media, we need to know the voices of the netizens inside out. Failing this basic step will easily result in a crisis. How can you manage and keep your brand reputation intact?


In this webinar, the speakers will share and discuss various brand cases in crisis management on social media, looking into the latest A.I. technology with practical applications, as well as providing a vital survival kit for PR professionals and marketers.

Speakers

  • Wing Chung Law (Managing Founder of Jervois One HK Ltd)

    Wing Chung Law

    Managing Founder of Jervois One HK Ltd

    Law Wing Chung is the Managing Founder of Jervois One HK Ltd. He was an award-winning journalist who has served in the newsroom for over 12 years. He joined the Government in 2012 and took the position of the Political Assistant to the Financial Secretary. He resigned in 2016 and assisted Mr. John Tsang in the 2017 Chief Executive election. He received a Bachelor of Laws and a Master of Journalism from the University of Hong Kong.

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  • Alex Lo (Co-founder of Jervois M)

    Alex Lo

    Co-founder of Jervois M

    Alex Lo is the co-founder of Jervois M, a brand under Photoblog.hk. He started his career as a news reporter in Ming Pao and Apple Daily, and won several news awards. In 2010, he established Photoblog.hk serving multiple camera brands, educational institutions and public service bodies in Hong Kong. Besides, he joined Law Wing Chung as the Social Media Manager for John Tsang’s election in 2017, which was widely acclaimed as one of the most successful political campaigns in Hong Kong. Alex then started Social Strategy Hong Kong and Jervois M, offering consulting services in social media strategies, content strategies, community analysis and crisis management.

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Tickets

Member
Standard Price HKD 180
Non-Member
Standard Price HKD 280