In collaboration with the Hong Kong Public Relations Professionals' Association (PRPA), a series of three workshops is organised to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.

* Participants who attended all three workshops will be awarded a certificate in "Applied Corporate Communications" co-issued by HKGCC & PRPA.

Workshop 1: Crisis Communications and Brand/Reputation Management

The PR workshop focuses on equipping participants with essential knowledge and skills to effectively manage both corporate reputation and crisis situations. The programme will cover crisis prevention, crisis handling, and post-crisis recovery, with a strong emphasis on timely communication with internal and external stakeholders. Real-world case studies will be used as valuable learning tools, providing practical insights. Additionally, participants will have the opportunity to explore the significance of reputation management and learn techniques to build, protect, and restore a positive image. As a highlight, the workshop will showcase MTR Corporation, a Gold Award winner in Brand/Reputation Management of the 5th Hong Kong Public Relations Awards 2023, as a winning case study.

Date : 24 January 2024 (Wed)

Time : 9:30am - 12:30pm

Venue : HKGCC, Chamber Theatre, 22/F, United Centre, 95 Queensway, Admiralty

Fee : HK$850 (member) / HK$1,050 (non-member)

Language : Cantonese

Registration link : https://www.chamber.org.hk/en/events/whatson_detail.aspx?e_code=W240124TD​

Enquiries :

Contact person : Mani Huen (Mon-Fri, 10am-2pm)

Tel : +852 9143 3997

Email : event@prpa.com.hk

Website : www.prpa.com.hk​

Workshop 2: "New Media Landscape" on 1 February 2024, please register here​

Workshop 3: "Digital PR in Practice" on 6 February 2024, please register here​

DISCLAIMER

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the organizers.