In collaboration with the Hong Kong Public Relations Professionals' Association (PRPA), a series of four workshops is organized to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.

* Participants who attended all four workshops will be awarded a "Certificate in Applied Corporate Communication" co-issued by HKGCC & PRPA.

Workshop 4: Xiaohongshu (小紅書) Marketing Strategies for Brand Promotion

Xiaohongshu has become extremely popular in the city due to its large user base and its comprehensive ecosystem of advertising and e-commerce. This makes it an excellent choice for online marketing. Whether you want to create more impactful content or are new to the platform, understanding its user dynamics and developing targeted marketing strategies is crucial for engaging your audience and enhancing brand recognition. In this workshop, Jones will reveal the secrets of driving traffic on Xiaohongshu, by teaching exclusive viral content strategies, follower growth techniques, and advertising tips. You will gain insights into the platform's ecosystem, understand consumer shopping preferences, and learn practical content marketing tips to effectively enhance your brand's presence.

Outline:

1. Overview of the Xiaohongshu Platform
2. Essential Traffic Strategies for Xiaohongshu
3. Promotion Strategies and Case Applications for Businesses
4. Practical Use of KOC/KOL in Xiaohongshu Promotion
5. Advertising Applications and Data Analysis on Xiaohongshu

Learning Outcomes:

• Understand the Xiaohongshu ecosystem, including its content formats, user demographics, and shopping behaviors, to identify key opportunities and recognize the influence of KOLs and influencers.
• Develop effective content marketing strategies to create engaging, viral-worthy content across various Xiaohongshu formats, and grow a loyal follower base through strategic account management and community building.
• Implement data-driven advertising campaigns on Xiaohongshu, utilizing the platform's tools and targeting options to optimize for conversions, and integrate Xiaohongshu marketing efforts into a holistic digital strategy to measure its impact on brand awareness, customer acquisition, and sales.

Who Should Attend:

Corporate communications, corporate affairs and digital marketing professionals seeking to leverage Xiaohongshu for their brand's online presence.

Date : 22 October 2024 (Tue)

Time : 2:30pm - 5:00pm

Venue : HKGCC, Chamber Theatre, 22/F, United Centre, 95 Queensway, Admiralty

Fee : HK$900 (member) / HK$1,100 (non-member)

Language : Cantonese

Registration link : https://www.chamber.org.hk/en/events/whatson_detail.aspx?e_code=W241022TD​

Enquiries :

Contact person : Mani Huen (Mon-Fri, 10am-2pm)

Tel : +852 9143 3997

Email : event@prpa.com.hk

Website : www.prpa.com.hk​

DISCLAIMER

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce and Hong Kong Public Relations Professionals Association, its members, or its committees. The Chamber/PRPA does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the organizers.