In collaboration with the Hong Kong General Chamber of Commerce (HKGCC), a series of four workshops is organized to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.

* Participants who attended all four workshops will be awarded a "Certificate in Applied Corporate Communication" co-issued by HKGCC & PRPA.

Workshop 3: Internet Trend Analysis and Applications

Hong Kong's internet has been rapidly evolving since the 1990s, with technological advancements condensing what was once a 10-year cycle into 5-year and even 3-year cycles. We have seen transitions from Web 1.0 to Web 2.0, from desktop to mobile, from Yahoo to Google, from Apple News to YouTube, and from public to private social networking.

Looking to the future, several important questions arise: Where will the next wave of high traffic come from? What opportunities exist for increased content exposure? How is HK01 preparing for these changes? Can AI be relied upon, and could AI-created content become a trend? What potential opportunities and risks lie ahead? Also, which platforms are likely to fail, and which media platforms might disappear over time?

Outline:

1. Evolution of Media and Internet in Hong Kong
2. Trends in Internet Platforms and Content
3. Case Study: Strategy of HK01 Media
4. Application of AI Technology in Content Creation
5. Rise and Fall in Platforms and Media

Learning Outcomes:

This course provides an in-depth exploration of the rapidly evolving internet landscape in Hong Kong, from the early Web 1.0 era to the current mobile-centric Web 2.0 environment. Participants will analyze key trends and transformations, such as the rise and fall of platforms, content formats, and social media models, as well as the accelerating pace of technological change. They will also examine emerging "super traffic" channels, content exposure growth opportunities, and the impact of AI-generated content. By developing a framework for anticipating platform decline, participants will gain the skills to navigate the dynamic Hong Kong digital ecosystem and identify emerging trends.

Who Should Attend:

Corporate communications, corporate affairs and digital marketing professionals and business executives and decision-makers

Date : 9 October 2024 (Wed)

Time : 2:30pm - 5:00pm

Venue : HKGCC, Chamber Theatre, 22/F, United Centre, 95 Queensway, Admiralty

Fee : HK$900 (member) / HK$1,100 (non-member)

Language : Cantonese

Registration link : https://www.chamber.org.hk/en/events/whatson_detail.aspx?e_code=W241009TD​

Enquiries :

Contact person : Mani Huen (Mon-Fri, 10am-2pm)

Tel : +852 9143 3997

Email : event@prpa.com.hk

Website : www.prpa.com.hk​

DISCLAIMER

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce and Hong Kong Public Relations Professionals Association, its members, or its committees. The Chamber/PRPA does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the organizers.