In collaboration with the Hong Kong Public Relations Professionals' Association (PRPA), a series of four workshops is organized to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.

* Participants who attended all four workshops will be awarded a "Certificate in Applied Corporate Communication" co-issued by HKGCC & PRPA.

Workshop 2: Crisis Management and Communication in Action

Considering the increasing public expectations, social media influence, geopolitical shifts, and climate change, organizations now face a greater demand for strong crisis management and communication capabilities.

In times of crisis, it is essential for an organization to quickly assess the situation, take decisive actions to minimize damage, maintain stakeholder confidence, and ensure that business operations continue. Open and timely communication with both internal and external stakeholders is crucial. Therefore, an organization needs to prepare well during stable periods and be ready for potential challenges. This workshop will focus on preventing crises, managing them when they occur, recovering from them afterward, and using real-life examples for learning. Participants will have the opportunity to create response strategies and action plans through crisis simulations.

Outline:

• Crisis prevention
• Crisis management
• Post-crisis recovery

Learning Outcomes:

1. Assess the vulnerability of an organization and take appropriate mitigation measures to reduce risks
2. Develop a crisis management and communication plan in anticipation of a crisis
3. Understand the key principles of crisis handling and be able to take appropriate actions
4. Manage after-crisis challenges

Who Should Attend:

• Senior management of an organization who takes a leadership role in enhancing the capability of the organization.
• Public relations/corporate communication heads of an organization.
• Public relations/corporate communication professionals with over five years of experience whose responsibilities include handling contingent situations for an organization.

Date : 3 October 2024 (Thu)

Time : 9:30am - 12:30pm

Venue : HKGCC, Chamber Theatre, 22/F, United Centre, 95 Queensway, Admiralty

Fee : HK$900 (member) / HK$1,100 (non-member)

Language : Cantonese

Registration link : https://www.chamber.org.hk/en/events/whatson_detail.aspx?e_code=W241003TD​

Enquiries :

Contact person : Mani Huen (Mon-Fri, 10am-2pm)

Tel : +852 9143 3997

Email : event@prpa.com.hk

Website : www.prpa.com.hk​

Workshop 1: "Cybersecurity Risk: Protect Your Brand Reputation" on 27 September, please register here​.

DISCLAIMER

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce and Hong Kong Public Relations Professionals Association, its members, or its committees. The Chamber/PRPA does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the organizers.